Ebony-Rose Hair Design
Technology:
WordPress & Elementor Pro: For flexible, modern website design and content management
Integrated Booking System: For streamlined appointment scheduling
Google Analytics, Search Console, Tags: For performance tracking and SEO
On-site SEO optimisation: For improved search visibility
Responsive Design: Optimised for desktop, tablet, and mobile devices
Technology:
Some of the Challenges:
Ebony Rose Hair Design’s original website suffered from an outdated design that failed to capture the salon’s premium positioning and sophisticated aesthetic. The website presented several critical challenges:
- A dated design that didn’t reflect the salon’s high-end services and professional expertise, resulting in a 64% bounce rate as visitors quickly left without engaging
- A complex and frustrating booking process that was driving potential clients away rather than converting them into appointments
- Poor mobile responsiveness that hindered the user experience across devices, particularly problematic for a service-based business where clients often book on-the-go
- Lack of SEO optimisation resulting in poor search visibility, limiting the salon’s ability to attract new clients organically
- No integrated booking system, forcing clients to call during business hours or seek services elsewhere
- Limited showcase of the salon’s portfolio and expertise in hair colouring and extensions
The challenge was to create a sophisticated, user-friendly website that would properly represent the salon’s premium brand, dramatically improve the booking experience, and establish a strong online presence that would drive consistent client growth.
Some of the Solutions:
Leveraging extensive experience in UI/UX design and website development, I crafted a comprehensive solution for Ebony Rose Hair Design:
Modern UI/UX Design: Using Figma, I designed a sophisticated, elegant website that truly reflected the salon’s premium brand positioning. The design process included comprehensive desktop, tablet, and mobile layouts, ensuring a seamless experience across all devices. The intuitive user flow made it effortless for clients to navigate services and book appointments.
Integrated Booking System: I seamlessly integrated a professional booking system that allows clients to view availability, select services, and book appointments 24/7. This eliminated friction in the client journey and enabled the salon to capture bookings outside business hours.
WordPress & Elementor Pro Development: Once the design was client-approved, I built the website using WordPress and Elementor Pro, ensuring flexibility for future updates while maintaining design integrity and performance.
Comprehensive SEO Optimisation: I implemented strategic on-site SEO, including optimised page structures, meta descriptions, local search optimisation, and technical SEO improvements to boost search visibility for Darwin-based hair salon searches.
Portfolio Showcase: I created an elegant gallery system that beautifully showcases the salon’s expertise in hair colouring and extensions, helping potential clients visualise the quality of work they can expect.
Hosting & Maintenance: I provide reliable hosting and ongoing website maintenance, ensuring optimal performance, security updates, and continuous improvements.
The Results:
The transformed Ebony Rose Hair Design website delivered exceptional results that directly impacted the business:
Dramatic Bounce Rate Improvement: Bounce rate plummeted from 64% to 28%, indicating visitors were now engaging meaningfully with the content and services.
5x Organic Traffic Growth: Strategic SEO implementation resulted in organic traffic multiplying by 5x, significantly increasing the salon’s online visibility and reach.
3x Client Base Growth: The combination of improved user experience, seamless booking system, and increased visibility resulted in the business tripling its client base.
Booking Success: The salon now frequently books out, demonstrating the effectiveness of the streamlined booking system and improved online presence.
Enhanced Brand Perception: The sophisticated design elevated the salon’s online brand presence, better reflecting their premium positioning in Darwin’s competitive hair industry.
Mobile Engagement: Responsive design improvements led to increased mobile bookings and enquiries, capturing the growing mobile user base.
Operational Efficiency: The integrated booking system reduced administrative overhead while ensuring no potential bookings were missed outside business hours.
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