MitchMarket Marketplace

MitchMarket, an Australian marketplace for recreational vehicles and equipment, struggled with a slow, poorly designed website that frustrated users and limited growth. I redesigned and rebuilt mitchmarket.com.au using WordPress, Elementor, and Voxel, delivering a fast, user-centric platform that slashed bounce rates from 92% to 28% and tripled organic traffic, driving substantial client growth.

What I did:

Responsive design for mobile and desktop
Advanced custom development
WordPress + Elementor + Voxel
FTP-based CSV uploads
Cloudflare
Advanced SMTP
Figma UX Prototype

Integrations: HubSpot, Google Analytics, Google Search Console, Google Tags

What I did:

Some of the Challenges:

Poor Performance – The original site was slow, with frequent listing submission failures, alienating users.

High Bounce Rate – A 92% bounce rate reflected poor UX, hindering dealer and consumer engagement.

Limited Functionality – The inefficient listing system, combined with a lack of analytics and admin tools, limited scalability.

Technical Gaps – The site lacked robust security, performance optimisation, and email infrastructure.

Some of the Solutions:

Collaborating with MitchMarket’s marketing and IT managers, I transformed the platform with:

Modern UX/UI Design – Crafted a sleek, brand-aligned interface using Elementor, adhering to MitchMarket’s brand guide for a professional, cohesive look.

Custom Marketplace Features – Built paid and free listing systems with Voxel, enabling seamless submissions and flexible monetisation.

Performance Optimisation – Rebuilt the site on WordPress and implemented Cloudflare for faster load times, enhanced security, and reliability, eliminating submission failures.

Advanced Integrations:

Developed automatic daily CSV uploads via FTP, streamlining listing updates for clients.
Integrated HubSpot forms for lead capture and CRM connectivity.

Set up Google Tags for button tracking, Google Analytics, and Google Search Console for data-driven insights.

Configured SMTP settings for reliable email deliverability, supporting user notifications and marketing.

Admin Reporting System – Created a comprehensive dashboard for admins to monitor listing quality, enhancing platform trust.

Hosting & Maintenance – Provided ongoing website hosting and monthly server maintenance, ensuring consistent performance.

The Results:

Dramatic Bounce Rate Reduction – Dropped from 92% to 38%, boosting user retention and engagement.

Tripled Organic Traffic – Enhanced SEO and UX drove a 3x increase in organic visitors.

Operational Efficiency – Automated CSV uploads and reporting tools saved hours weekly for clients and admins.

Data-Driven Success – Google Analytics and Tags provided actionable insights, optimising user interactions.

Significant Business Growth – MitchMarket (MitchCap) attributed substantial revenue and user growth to the revamped platform.

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