YETI Civil
Technology:
Sketch: For designing modern, client-approved mockups.
WordPress & Elementor: For flexible website design and content management.
Crocoblock Engine: For advanced catalog functionality and filtering.
Google AdWords: For targeted paid advertising campaigns.
Google Analytics & Search Console: For traffic tracking and SEO optimization.
Technology:
Some of the Challenges:
The client, a small business owner, had built their own website but was dissatisfied with its unprofessional design and functionality. Key issues included:
Unappealing Design: The DIY site lacked visual appeal, failing to reflect the quality of their custom stainless steel drains.
Ineffective Product Showcase: There was no proper catalog system to display products, making it hard for customers to browse and filter options.
Limited Traffic: The site struggled to attract visitors, with no strategy for organic or paid traffic generation.
Maintenance Needs: The client needed a site they could easily update and a partner to manage digital marketing efforts.
The challenge was to create a professional website that showcased their products effectively, drove traffic, and supported business expansion.
Some of the Solutions:
With over 20 years of experience in website/app design and development, I delivered a tailored solution for Yeti Civil Products:
Professional Design with Sketch: I used Sketch to create a sleek, modern design mockup, focusing on clean visuals and intuitive navigation to highlight their stainless steel drains. The client approved the design for development.
WordPress Development with Elementor & Crocoblock: I built the website on WordPress using Elementor for flexible design and Crocoblock Engine for advanced functionality. I implemented a robust product catalog with dynamic filtering (e.g., by size, material, or application), making it easy for customers to find the right drain.
Blog for Organic Traffic: I set up a blog with industry-relevant content (e.g., drainage solutions, installation tips), optimized for SEO to attract organic visitors.
AdWords Campaign Management: I configured and managed Google AdWords campaigns, targeting relevant keywords to drive high-intent traffic to the site.
Hosting & Maintenance: I provided reliable hosting and ongoing maintenance to ensure the site remained fast, secure, and up-to-date with new products and content.
The Results:
The revamped Yeti Civil Products website transformed their online presence and fueled business growth:
Enhanced Visual Appeal: The professional design showcased their custom stainless steel drains effectively, earning positive customer feedback and increasing time spent on the site.
Streamlined Product Browsing: The advanced catalog with filtering systems made it easy for customers to explore products, boosting inquiries and sales.
Significant Traffic Growth: The blog drove 60% of website traffic through organic search, establishing Yeti Civil as an industry authority.
Business Expansion: The improved website and targeted AdWords campaigns supported the company’s growth from one employee to a team of 10, alongside the development of a multi-million dollar manufacturing warehouse.
Reliable Performance: My hosting and maintenance ensured 99.9% uptime and quick updates, supporting high-traffic periods like product launches.
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Yeti Civil
