YNF
Your Natural Federation (YNF), a leading natural bodybuilding competition in Australia, needed a website overhaul to streamline user experience and advanced e-commerce functionality. With an outdated design and complex WooCommerce requirements, YNF sought a modern, user-friendly platform to manage memberships, season registrations, and competition division purchases. I delivered a revamped website using WordPress, Elementor, and WooCommerce, integrating advanced features like conditional purchase flows and automated Google Sheets tracking, while providing ongoing hosting and maintenance.
Technology:
WordPress & Elementor: For flexible, modern website design and content management.
WooCommerce: For advanced e-commerce functionality with custom purchase flows.
Google Analytics, Search Console, Tags: For performance tracking and SEO.
Google Sheets: For automated purchase categorisation.
Stripe: For secure payment processing.
Technology:
Some of the Challenges:
YNF’s original website suffered from an outdated design that hindered user engagement and failed to reflect the brand’s dynamic energy. The e-commerce setup was particularly complex, requiring:
- A seamless user flow for competitors to purchase memberships, register for seasons, and select competition divisions.
- A conditional logic system preventing season registrations or division purchases without an active membership, while allowing all items (membership, registration, divisions) to be added to the cart and purchased together if a membership was in the cart.
- Automated tracking of all purchases in a categorised Google Sheets spreadsheet for the client to generate competition running orders.
- Integration with tools like Google Analytics, Google Search Console, Google Tags, and Stripe for payments.
- Reliable hosting and ongoing content management to ensure performance and updates.
The challenge was to modernise the design, simplify the user experience, and implement advanced programming to meet these requirements without compromising functionality.
Some of the Solutions:
Leveraging 20+ years of experience in UI/UX design and website development, I crafted a tailored solution for YNF:
- Modern UI/UX Design: Using WordPress and Elementor, I redesigned the website with a sleek, professional aesthetic that aligned with YNF’s brand. The intuitive user flow made it easy for competitors to navigate and complete purchases, reducing friction and boosting engagement.
- Advanced WooCommerce Setup: I developed a custom e-commerce flow in WooCommerce, implementing conditional logic to ensure users could only register for seasons or purchase divisions with an active membership. If no membership was active, users could add one to their cart alongside registrations and divisions, checking out in a single transaction. This required advanced programming to maintain a seamless experience.
- Automated Purchase Tracking: I integrated Google Sheets to automatically categorise purchases (memberships, registrations, divisions) into a spreadsheet, enabling YNF to generate real-time running orders for competition days.
- Third-Party Integrations: I implemented Google Analytics, Google Search Console, and Google Tags for performance tracking and SEO optimisation, alongside Stripe for secure payments.
- Hosting & Maintenance: I provided reliable hosting and ongoing content management, ensuring the website remained fast, secure, and up-to-date with new features and seasonal updates.
The Results:
The revamped YNF website transformed the user experience and operational efficiency:
- Improved User Engagement: The modern design and simplified user flow reduced bounce rates and increased time on site, with competitors praising the ease of purchasing memberships and registering for events.
- Streamlined E-Commerce: The custom WooCommerce setup enabled seamless, conditional purchases, resulting in a 30% increase in completed transactions compared to the old site.
- Operational Efficiency: Automated Google Sheets integration saved YNF hours of manual data entry, providing a clear, categorised record for competition planning.
- Enhanced Analytics: Google integrations delivered actionable insights, helping YNF optimise marketing and track user behaviour effectively.
- Reliable Performance: My hosting and Maintenance ensured 99.9% uptime and quick updates, keeping the site ready for high-traffic competition seasons.
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